Localising Worlds, Connecting Players

About the client

EA is a global interactive entertainment company creating games and experiences enjoyed by players around the world.

The challenges

Bringing immersive game experiences to different markets requires more than word-for-word translation. In-game interfaces, voice-over, player support, marketing materials and legal content must be adapted for different languages and cultures while preserving the tone, personality and intent of the original experience.

The localisation process must also account for regional humour, cultural references, social norms and visual requirements across multiple player touchpoints.

Solution

End-to-end game localisation

Beyondsoft provides an integrated game localisation approach combining linguistic expertise, cultural adaptation and desktop publishing.

Our teams support both in-game and non-game content, adapting language, dialogue and regional nuances while maintaining consistency across the wider player experience.

Scope

Translation – in-game content

UI, voice-over (VO) and OST content are localised with attention to context, tone and consistency, helping preserve the game's voice and immersive experience.

Translation – non-game content

Player support and community content, marketing materials and legal content—including gaming rules and disclaimers—are adapted to communicate clearly and consistently across markets.

Ad-libs

Context-aware dialogue adaptations help preserve character personality, humour and emotion while accounting for linguistic and cultural nuances.

Desktop publishing

Manuals, PDFs and marketing assets are adapted and checked for layout, readability, visual consistency and brand integrity across languages and regions.

Cultural adaptation

Content is adapted beyond literal translation to account for regional references, humour, social norms and cultural sensitivities, helping experiences feel natural and relevant to local audiences.

Key benefits

• Consistent localisation across in-game and non-game content
• Greater cultural relevance for players across markets
• Preservation of character, tone and context across languages
• Integrated translation, adaptation and desktop publishing workflow
• Consistent visual and linguistic experience across player touchpoints